Laura Martínez - Senior Technical Writer

Laura Martínez

Senior Technical Writer


I explain complex things in writing for a living.

Most days, it’s technology. This time, it’s about me.
I built this portfolio to show what a Senior Technical Writer
actually does—and why I’m not your typical one.

Target audience:

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What Sets Me Apart

Top Differentiators

Unique Background in Tech Journalism

Unique Background in Tech Journalism

Tech journalist turned Senior Technical Writer—now working at the companies whose tech I once reported on.

10 Years Focused on Early-Stage Tech

10 Years Focused on Early-Stage Tech

For the past 10 years, I've worked exclusively in hands-on roles at early-stage companies (100–300 people).

International Career in 4 Countries

International Career in 4 Countries

By 30, I had lived in four countries (Spain, France, Ireland, and Germany) and become bilingual in English.

What I Do Best

Top Skills & Tools

Unique Background in Tech Journalism

Strong Technical Knowledge

From years as a tech journalist explaining engineering fundamentals to my current role documenting complex SaaS products.

IntegrationsAPI DocumentationData Analytics

Multi-Audience Documentation

I'm able to switch between guides with journalist-level clarity for business users (Admins, HR, end-users) and in-depth technical guides.

TroubleshootingRole-Based Documentation

True Non-Tech User Empathy

Coming from a non-technical background, I create content that meets business users exactly where they are, without assuming prior knowledge.

Plain EnglishUser-FriendlyCustomer Empathy

10 Years Focused on Early-Stage Tech

Extreme Ownership

I've often joined companies as their first Spanish-native Technical Writer or in other pioneering roles, building the role from the ground up.

AccountabilityProactivity

AI-Driven Operations & Strategy

I create AI- and data-driven processes that improve team efficiency and align documentation with company goals and KPIs.

AI WorkflowsProcess Automation

Business Acumen

I keep a big-picture view, ensuring documentation teams can keep pace as companies scale from hundreds to thousands of employees

Scale-UpsCross-FunctionalBusiness-Savvy

Entrepreneurial Mindset

I co-founded Personio's Women Committee and led events on investing, salary negotiation, etc. I support and invest in female-founded startups.

Co-FounderWomen in TechAngel Investing

International Career In 4 Countries

Near-Native English Writing

I am bilingual (English/Spanish) and write exclusively in English, using AI-assisted proofreading to ensure native-level quality.

Cultural IntelligenceAsync Collaboration

Localization Mindset

I write clear, highly localizable English content meant to be easily translated into other languages.

Localization-Ready ContentGlobal Audiences

Remote Collaboration

I've been working remotely for the past 6 years. I now thrive in remote-first, globally distributed teams, with the occasional international onsite.

Cultural IntelligenceCross-Cultural Communication

Documentation Tools

Content Management SystemsSEOHTML / CSS / MarkdownGrammarly / LanguageToolAdobe InDesign / PhotoshopChatGPT, Clueso (Gen AI tools)Zendesk, Confluence (Knowledge Base)GitHub (Version Control)Lucidchart (Diagramming)JavaScript basics (Programming)v0.app (AI-Assisted Development)

Collaboration Tools

SlackNotionJiraFigmaTrello / Monday.comZoom / Google MeetGoogle Slides / Sheets / DocsMiro (Workshop organization)Tableau (Data Analytics)

Languages

SpanishNative
EnglishC2
GermanB2
FrenchA2

Translation Tools

PhraseSmartling
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What I Worked On

Top Achievements Worldwide

Academic

2012🇫🇷

Awarded an Erasmus scholarship to complete the final nine months of my degree in Nice, France—launching my international, multilingual career.

2013🇪🇸

Graduated in Journalism from Madrid's second most prestigious university, specializing early in tech and science communication.

2020🇩🇪

Awarded a Journalism Research Grant by the Berlin Senate Chancellery to cover Berlin Science Week 2020 for Spanish media.

Hands-on Writing

2014🇪🇸

Authored 200+ Spanish articles for Muy Interesante, the second most read monthly magazine in Spain.

2014🇪🇸

Authored 50+ Spanish articles for Europa Press's technology site—Spain's leading private news agency.

2014🇪🇸

Authored original Spanish articles for Xataka, Spain's leading tech media with +12M monthly users.

2020🇩🇪

Authored original Spanish articles for Business Insider, with one article reaching the front page of BI USA.

Present🇩🇪 🇪🇸

Authored and maintained 100+ high-quality English articles for user-facing documentation, each tailored to specific business roles.

Present🇩🇪

Authored and fully produced English AI-assisted instructional videos, and translated them into German and Spanish.

Operational

2017🇮🇪

Joined Sysnet as the second, in-house Spanish-native support and localization specialist, contributing to the expansion into the Latin American market.

2018🇮🇪

Joined Mogi as the first in-house, Spanish-native support and localization specialist, eventually supervising a 15-member, globally distributed team.

2021🇩🇪

Joined Personio as the first Spanish-native Technical Writer and built the Spanish user-facing documentation from scratch.

2021🇩🇪

Helped scale a 3-writer, German-only team into a 10-writer, international team, supporting the company's hypergrowth from 300 to 2,000 people in 3 years.

2021🇩🇪

Expanded Personio's user-facing documentation from 3 to 6 languages through outsourced translation and localization.

2023🇪🇸

Oversaw daily operations for a 10-writer, globally distributed team, eventually becoming Personio's first Senior Technical Writer.

You Can Reach Me At

Looking for a Senior Technical Writer? Let's connect!