Laura Martínez - Senior Technical Writer

Laura Martínez

Senior Technical Writer

From SpainBilingual (English / Spanish)Based in Barcelonalmartmont@gmail.com

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What I do

My role

I turn complex technology into content anyone can understand, whether they’re into tech or not.

For the past 15 years, this has been at the heart of every role I’ve held.

Today, as a Senior Technical Writer:

I turn complex SaaS software into English documentation tailored to every end user, from business users who need clear, jargon-free guidance on using the app to developers who need accurate, fluff-free guidance on how to work with it.

Documentation interface

Mission: I help people gain tech literacy to stay relevant in today's AI-fueled, more tech-driven-than-ever world—especially non-technical users and those historically less drawn to STEM, including women.

What Sets Me Apart

Top Differentiators

A Foundation in Tech Journalism

A Foundation in Tech Journalism

Tech journalist turned Senior Technical Writer—now working at the companies whose tech I once reported on.

3x Early Hire in Tech Scale-Ups

3x Early Hire in Tech Scale-Ups

For the past 10 years, I've worked exclusively in hands-on roles at early-stage companies (100–300 people).

An International Career Across 4 Countries

An International Career Across 4 Countries

By 30, I had lived in four countries (Spain, France, Ireland, and Germany) and become bilingual in English.

What I Do Best

Top Skills & Tools

Unique Background in Tech Journalism

Academically Trained Writer

Tech-Newsroom Clarity

Empathy for Non-Tech Users

Multi-Audience Documentation

Stakeholder Communication

10 Years Focused on Early-Stage Tech

Writing + Content Ops

Team Building (From Scratch)

End-to-End Ownership

Fail-Fast Mindset

AI-Integrated Workflows

International Career In 4 Countries

Near-Native English Writing

Localization-Ready Content

Remote-First & Global Teams

Cross-Cultural Communication

Ego-Free Collaboration

Documentation Tools

Content Management SystemsSEOHTML / CSS / MarkdownGrammarly / LanguageToolAdobe InDesign / PhotoshopChatGPT, Clueso (Gen AI tools)Zendesk, Confluence (Knowledge Base)GitHub (Version Control)Lucidchart, Draw.io (Diagramming)JavaScript basics (Programming)v0.app (AI-Assisted Development)

Collaboration Tools

SlackNotionJiraFigmaTrello / Monday.comZoom / Google MeetGoogle Slides / Sheets / DocsMiro (Workshop organization)Tableau (Data Analytics)

Languages

SpanishNative
EnglishC2
GermanB2
FrenchA2

Translation Tools

PhraseSmartling
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What I Built

Top Operational Achievements

Built and Scaled Documentation Teams Globally

Early hire in multiple organizations, building documentation teams from scratch. Grew small local teams into globally distributed groups of 10+ writers, mentoring peers and guiding promotions across companies.

Pioneered Documentation Roles

Frequently the first or one of the first on a team, leading content operations and aligning documentation strategy with business goals. Mentored team members and supported career growth in multiple companies.

Delivered Tangible Business Impact

Owned key product documentation that significantly reduced support tickets and streamlined workflows. Designed AI-powered processes and prioritized high-impact content, improving efficiency and saving release effort across organizations.

Established Documentation Standards

Created first-ever style guides for user-facing documentation in multiple organizations. Developed localization style guides for Spanish content, leveraging hands-on translation and QA experience.

Expanded Global Documentation Reach

Led the growth of documentation from 3 to 6+ languages, building entire language libraries from scratch and managing hundreds of translations annually. Strengthened global accessibility and user adoption across companies.

Fostered Inclusive Culture and DEI Initiatives

Recognized for contributions to team culture and morale across organizations. Co-founded initiatives supporting women and underrepresented groups in tech, promoting diversity and inclusion at scale.

What I Wrote

Top Writing Samples

Conceptual Guides

Conceptual Guides

Comprehensive overviews explaining how systems work, covering permissions, roles, and feature capabilities.

AudienceBusiness users
Sub-audience
AdminsSupervisorsBasic employees
View 3 samples
How-to Guides

How-to Guides

Step-by-step guides helping users accomplish specific tasks, from granting permissions to troubleshooting issues.

AudienceBusiness users
Sub-audience
AdminsSupervisors
View 3 samples
Instructional Videos

Instructional Videos

AI-assisted instructional videos produced and translated into multiple languages for global audiences.

AudienceBusiness users
Sub-audience
Admins
View 4 samples
Release Notes

Release Notes

Clear, user-focused release notes explaining new features, improvements, and bug fixes in accessible language.

AudienceBusiness users
Sub-audience
Admins
View 1 samples
In-App Communications

In-App Communications

Microcopy, tooltips, banners, and in-product messaging designed to guide users through features and workflows.

AudienceBusiness users
Sub-audience
All usersBasic employees
View 0 samples
Internal Knowledge Base Articles

Internal Knowledge Base Articles

Internal documentation for teams including process guides, best practices, and technical specifications for internal stakeholders.

AudienceInternal teams
Sub-audience
Technical WritersProduct ManagersEngineers
View 0 samples
Newsletter Writing

Newsletter Writing

Engaging newsletter content for product updates, company announcements, and community engagement.

AudienceBusiness users
Sub-audience
CustomersSubscribers
View 0 samples
Foundational Technology Writing

Foundational Technology Writing

Tech journalism and articles for leading Spanish media outlets, covering innovation, science, and technology trends.

AudienceGeneral public
Sub-audience
Tech enthusiastsScience readers
View 6 samples